The Unconventional Strategy for Standing Out Without a Niche
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When I started writing online in 2020 advice to “niche down” came from all directions. From Medium articles to Instagram, the message was clear:
Niche down or get lost in the noise.
In 2024, it remains the prevailing viewpoint on starting online businesses — and creating the content that supports those online businesses.
This piece of advice sounds smart in theory, but falls apart in practice when you’re a one-person business owner who continues to grow.
Niching felt like a box to me — and if that’s you too, there’s another way.
Here’s how you can create content that sticks with stories, inspires with insights, and rallies a community without boxing yourself into a niche.
The Niche Fallacy That Keeps Solopreneurs Stuck
The ultimate goal of niching is differentiation.
Why should someone come to you instead of someone sorta like you?
